Friday, 16 November 2012

When did it become so uncool to be 'cool'?




Everything has changed. I find myself becoming irked by annoying trends or just general trendies wearing the same old uniform that everyone can buy in Topshop for one hundred quid. Stores all look the same and in order to be different I sometimes feel you have to go around looking like a 1940s biology teacher or wear an orange poodle around your neck. Both of which I have done to varied degrees, in order to stop my self looking like a fourteen year old girl from Leatherhead with pink dip die, wayfarers and knee high socks. I was heading down the spiral of much of East London and just looked, lets be honest, fucking weird. I was one of those awful people that wore tie die multi-coloured jackets and a beenie hat in June. I mean thats not ok, it's 20 degrees. How far do you have to go?  I questioned my need to be "cool" admitting to my self that in fact that's what it really was. Which is hard for me to admit as I go around being like "I'm so weird and awkward and different" all of which is probably shit, i've just watched Juno to many times and came out liking the idea. In some strange sort of rebellion, I realised, along with many other people being 'cool' is the last thing anyone wants to associate themselves with these days. The concept its just so... noughties.

I remember the days when buying a studded biker meant dropping some serious cash on McQueen or Balmain now I can just get one down Dorothy Perkins. Yes I just said that. I remember seeing The Strokes on the front cover of The Observer magazine in 2003 and being like skinny, low rise drainpipe jeans, radical. Then Dior started selling them, then Sass & Bide, and now, well Primemark. When creepers were something you had to buy from this weird shoe shop in Kentish town that also sold strippa shoes. I saw a Queens Gate girl recently wearing them as school shoes at Sloane Square tube. The Teddy Boys would be turning in their graves. I mean, Alice Dellal after wearing her post punk rock / 90s grunge "uniform" sense to 2004 actually looks normal now. I don't think there has been another time where Rock n Roll, Boho Chic, Indie, Hipster whatever label you want to put on it has ever been so "IT". Throughout the decades, sense it was invented its always been there, but never has it taken over High Street fashion and general popular culture so completely, look at Instagram everyone with an iPhone can have photos that look like they were taken with some vintage Fuji Camara in paris, while drinking black coffee and reading Hemingway. You can buy Biker boots from Hobbs. Hobbs! Let us all just give it a rest. Put it to bed. Look to the future. Or start looking further enough back that no one can remember. Let us be The Anti-Cool Generation.

No comments:

Post a Comment